![]() ![]() It also helps them and Blue Harvest to manage variations in supply and demand – particularly during the Christmas season during which Blue Harvest manages the sale of 500 tonnes of prawns. These insights help producers make smarter decisions and maximise returns. Cloud-based and mobile friendly, it lets producers access real-time sales, marketing and case data from any location, at any time. One of the ways Blue Harvest collaborates with producers is through a custom Partner Community. Sharing these insights with producers and customers helps build trust and a stronger supply chain. It’s also able to track products all the way through the supply chain and identify trends related to supply and demand. It has streamlined workflows for everything from sales and product management through to reporting and communications. So you’re harvesting the seafood and selling it at the same time.”īlue Harvest manages this process and its business on Sales Cloud. “With seafood, there’s no way to know exactly what’s in the pond until you harvest it. ![]() “It’s very different from cattle or sheep farming where a farmer can simply go out and count the animals in the paddock,” said Gordon. Simultaneously, Blue Harvest communicates with producers and customers to manage supply and demand. Each morning, producers harvest their ponds and by afternoon, the seafood is cleaned, packaged and on its way to wholesale and retail customers. The process of harvesting seafood and getting it out to market is dynamic. It’s given them new tools and data to supercharge productivity and lead the industry towards a sustainable future. “Salesforce and the Partner Community we’ve created brings new transparency to the industry and helps make that possible.”īlue Harvest also uses Salesforce to empower its producer clients. “We believe every part of the supply chain should add value to the end-consumer and therefore be profitable,” said Gordon. At the same time, it wanted to improve traceability and sustainability of the supply chain - a challenge for the seafood industry worldwide. Sam Gordon, Managing Director of Blue Harvest, said the agency was founded with a mission to create value for both its producer clients and its trade customers. ![]() No one had an end-to-end view of the supply chain and it was difficult for brokers and producers to guarantee consistent supply. In the past, producers either sold to wholesalers direct or relied on independent brokers. The specialist sales and marketing agency launched 12 years ago to offer seafood producers a new way to sell their product and maximise returns. Blue Harvest has brought a whole new level of transparency to the Australian seafood industry. ![]()
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